Barterhouse Social Media & Marketing Outline​

1. Define Your Goals
- Increase brand awareness
- Drive foot traffic to the restaurant
- Enhance customer engagement
- Promote special events and offers
2. Identify Your Target Audience
- Local residents
- Tourists visiting Ybor City
- Food enthusiasts
- Event planners
- Businesses for their events & meetings.
3. Choose the Right Platforms
- Instagram: For sharing mouth-watering food photos, stories, and reels.
- Facebook: For event promotion, customer interaction, and community building.
- Twitter: For quick updates, promotions, and engaging with customers.
- TikTok: For fun, creative videos showcasing food, behind-the-scenes, and event
4. Content Strategy
- Visual Content: High quality images and videos of food, drinks, and the dining experience.
- User Generated Content: Encourage customers to share their experiences and tag the restaurant.
- Behind the Scenes: Share videos of food preparation, staff introductions, and restaurant ambiance.
- Promotions: Regular posts about specials, happy hours, and exclusive offers.
- Interactive Content: Polls, quizzes, and Q&A sessions to engage followers.
5. Posting Schedule
- Post regularly (3-5 times a week).
- Utilize Instagram Stories daily for updates and promotions.
- Schedule posts around key events and holidays.
Event Marketing Plan
1. Plan Unique Events
- Upcoming: Christmas, New Years Event, Gasparilla, Superbowl Watch Party, Valentines.
- Themed Nights Once A Month: I.e - Taco Tuesdays, Wine Wednesdays, or Live Music Nights
- Cooking Classes: Invite customers to learn how to make signature dishes.
- Food Tastings: Collaborate with local breweries or wineries for pairing events.
- Festivals: Participate in Ybor City events or host your own food festival.
2. Promote Events on Social Media
- Create event pages on Facebook with all details.
- Use eye-catching graphics and videos to promote events across platforms.
- Share countdowns and reminders as the event date approaches.
3. Collaborate with Local Influencers / Businesses
- Partner with food bloggers or local influencers to spread the word about your events and specials.
- Offer them complimentary meals in exchange for social media exposure.
- Contact businesses in Ybor/Tampa to host holiday parties/meetings
4. Leverage Local SEO
- Optimize your restaurant’s Google My Business listing.
- Encourage customers to leave reviews and share their experiences online.
5. Measure and Adjust
- Analyze engagement metrics and event attendance.
- Adjust your strategy based on what works best (e.g., type of content, timing of posts).
Additional Tips
- Engage with Your Audience: Respond to comments and messages promptly.
- Use Hashtags: Include relevant hashtags (#YborCityEats, #TampaFoodies, etc.) to increase visibility.
- Email Marketing: Collect emails for a newsletter to inform subscribers about upcoming events and specials.
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This is a good start which will take some work and provide a solid foundation for Barterhouse to grow and be successful.