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Barterhouse Social Media &  Marketing Outline​

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1. Define Your Goals

   - Increase brand awareness

   - Drive foot traffic to the restaurant

   - Enhance customer engagement

   - Promote special events and offers

 

 2. Identify Your Target Audience

   - Local residents

   - Tourists visiting Ybor City

   - Food enthusiasts

   - Event planners

   - Businesses for their events & meetings.

 

3. Choose the Right Platforms

   - Instagram: For sharing mouth-watering food photos, stories, and reels.

   - Facebook: For event promotion, customer interaction, and community building.

   - Twitter: For quick updates, promotions, and engaging with customers.

   - TikTok: For fun, creative videos showcasing food, behind-the-scenes, and event

 

4. Content Strategy

   - Visual Content: High quality images and videos of food, drinks, and the dining experience.

   - User Generated Content: Encourage customers to share their experiences and tag the restaurant.

   - Behind the Scenes: Share videos of food preparation, staff introductions, and restaurant ambiance.

   - Promotions: Regular posts about specials, happy hours, and exclusive offers.

   - Interactive Content: Polls, quizzes, and Q&A sessions to engage followers.

 

5. Posting Schedule

   - Post regularly (3-5 times a week).

   - Utilize Instagram Stories daily for updates and promotions.

   - Schedule posts around key events and holidays.

 

Event Marketing Plan

 

 1. Plan Unique Events

   - Upcoming: Christmas, New Years Event, Gasparilla, Superbowl Watch Party, Valentines.

   - Themed Nights Once A Month: I.e - Taco Tuesdays, Wine Wednesdays, or Live Music Nights

   - Cooking Classes: Invite customers to learn how to make signature dishes.

   - Food Tastings: Collaborate with local breweries or wineries for pairing events.

   - Festivals: Participate in Ybor City events or host your own food festival.

 

2. Promote Events on Social Media

   - Create event pages on Facebook with all details.

   - Use eye-catching graphics and videos to promote events across platforms.

   - Share countdowns and reminders as the event date approaches.

 

3. Collaborate with Local Influencers / Businesses

   - Partner with food bloggers or local influencers to spread the word about your events and specials.

   - Offer them complimentary meals in exchange for social media exposure.

   - Contact businesses in Ybor/Tampa to host holiday parties/meetings

 

4. Leverage Local SEO

   - Optimize your restaurant’s Google My Business listing.

   - Encourage customers to leave reviews and share their experiences online.

 

5. Measure and Adjust

   - Analyze engagement metrics and event attendance.

   - Adjust your strategy based on what works best (e.g., type of content, timing of posts).

 

Additional Tips

- Engage with Your Audience: Respond to comments and messages promptly.

- Use Hashtags: Include relevant hashtags (#YborCityEats, #TampaFoodies, etc.) to increase visibility.

- Email Marketing: Collect emails for a newsletter to inform subscribers about upcoming events and specials.

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This is a good start which will take some work and provide a solid foundation for Barterhouse to grow and be successful. 

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